This week
Keaton is hosting ARI. We project 9.5 rushing yards, 5.6 receiving yards on 1 targets. The number comes out of a drive-level simulation of the game rather than a season average — it asks how many possessions his side is likely to get, what they do with them, and how much of that flows through him.
How much he's on the field
Keaton has averaged 18% of his team's snaps across 20 games. That's a limited role, and it caps everything else on this page. A player on a third of the snaps can't produce like a starter no matter how efficient he is, and the projection reflects the opportunity rather than the talent. Opportunity is the first thing the model reads and the last thing it gives up on — production without snaps is noise, and snaps without production usually corrects.
What kind of back he is
Keaton has 92 carries for 498 yards (5.4 a carry) and 1 rushing touchdown. He's also seen 17 targets for 114 yards — pass-game work is what separates a back who plays on third down from one who leaves the field, and it's worth more to a projection than the same yardage on the ground. Running-back yardage swings hard on the blocking in front of him, which is why the model weighs opportunity — carries and targets — above efficiency.
His last 5 games
Over that stretch Keaton has 195 total yards. In a sport with seventeen games, a five-game window is closer to an anecdote than a trend — which is why usage, not this, anchors the number.
How the model reads him
The number on Keaton is a share of a simulated game. First the matchup: possessions, field position, how each offense is likely to move. Then his slice of it, set by usage rather than by reputation. How those pieces are weighted is ours and gets re-tuned against results; the output is published and graded, which is the half you can check.
What we'd flag
Football's sample sizes are brutal — seventeen games a season means a "trend" is often four data points. Injuries and game script move usage more than talent does week to week, and a blowout can erase a starter's second half. For Keaton specifically, he's on the field for a minority of snaps, which caps the projection regardless of how he's playing.